Tuesday, March 19, 2013

Emu Casino



Well good question… A number of reasons actually. We liked what the emu stood for as a character, motto and symbol. If you’re not familiar with this wacky creature, the emu is the largest bird native to Australia. They are a soft-feathered flightless bird that can grow up to 2 metres in height and run up to 50km/h. But its not the genetics that makes them unique, emus are curious yet enduring animals that can survive for days with little food or water covering vast amounts of land in the scotching summers heat. They are not aggressive by nature but yet are determined to overcome any challenge in their path.

For the same reason that Australia chose to include an emu on the national Coat of Arms is why we embraced what this long-legged bird stands for. The emu is one of only two native animals in Australia that can never move backwards and is confided to always focusing on what is to overcome ahead. Metaphorically as a company and a product we are an emu, always striving for the best and aiming to constantly look ahead of what can be achieved down the track.

So for all said reasons and what the emu stands for, inspired us to bring these elements to life through our pal Eddy. We felt that this fusion with an industry like online entertainment would benefit from such a new unique level of symbolism. We have never seen before in the online casino world the blend of spinning, scratching or dealing with a quirky animal that would bring a level of fun and excitement to the market. We wanted to steer away from the conventional Vegas appearance of an online casino and develop something that would be easy and enjoyable to connect with. In the same way we have taken to love this creature, we hope that your experience is enriched at EmuCasino. To see more about the evolution of Eddy the emu visit our EmuCasino Facebook page.


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